Bingchuan Network
Available at
From Struggle to Success
From Struggle to Success:
How LangLink Empowered Bingchuan Network to Redefine Localization
Background
Bingchuan Network—developer of Hero Clash, Expedition, and other hit PC and mobile titles—set its sights on rapid global growth. By late 2022, deliveries from suppliers fell short of internal standards, leading to full re-localizations. Turning this inflection point into momentum, Bingchuan engaged LangLink to implement an industry-grade game-localization vendor-management and QA framework. With ISO-aligned processes, in-country linguists, and real-time quality controls, LangLink strengthened multilingual rollouts, and rebuilt player confidence—setting the foundation for faster, cost-efficient launches across 10+ languages.
Challenges
Establish a vendor-selection and performance system to reliably source native-speaker teams.
Implement QA and acceptance gates so issues are identified pre-launch; earlier post-launch findings increased costs (approximately double).
Address surging language scope as new markets required accurate, culturally relevant content across 10+ languages.
LangLink Solution
- End-to-end vendor-management platform—recruitment scorecards, SLA dashboards, and partner audits tailored to Bingchuan’s workflows.
- Localization management system—centralized TM & glossary, automated quality checks, feedback loops, and deliverable sign-off criteria.
- Specialized multilingual teams—native linguists and in-country reviewers for English, Japanese, Korean, German, French, Spanish, Portuguese, Thai, and more, managed through real-time Jira & Slack hubs.
- Continuous optimization—onsite workshops and quarterly reviews to align processes with upcoming titles and DLC.
Results
- Framework live in 6 months; zero major localization issues since mid-2023.
- Quality pass rate 100 %; average linguistic score 98.3 across every build.
- Hero Clash surpassed 11.5 million overseas users and won the 2024 Golden Diamond Award for “Most Popular Online Game.”
- Bingchuan now launches multilingual updates on schedule, with lower costs and a revitalized global brand image—earning LangLink praise as its “most trusted vendor” for game-localization services.
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Games details
Release date
25 November 2022
Developers:
Glaciers Game
Publishers:
Glaciers Game
Genre
Strategy, Puzzle, RPG and Adventure
