Bingchuan Network
Available at
From Struggle to Success
From Struggle to Success:
How LangLink Empowered Bingchuan Network to Redefine Localization
Background
Bingchuan Network—developer of Hero Clash, Expedition, and other hit PC and mobile titles—set its sights on rapid global growth. Yet by late 2022, poor-quality deliveries from two legacy suppliers forced three full re-localizations, cost more than 1 million RMB, and damaged player trust. To safeguard future releases and support multilingual roll-outs, Bingchuan needed an industry-grade game-localization vendor-management and QA framework.
Challenges
- No vendor-selection or performance system —difficult to source reliable, native-speaker teams.
- Missing QA and acceptance gates —serious errors surfaced only after launch, doubling costs.
- Surging language scope —new markets demanded accurate, culturally relevant content across 10 + languages.
LangLink Solution
- End-to-end vendor-management platform—recruitment scorecards, SLA dashboards, and partner audits tailored to Bingchuan’s workflows.
- Localization management system—centralized TM & glossary, automated quality checks, feedback loops, and deliverable sign-off criteria.
- Specialized multilingual teams—native linguists and in-country reviewers for English, Japanese, Korean, German, French, Spanish, Portuguese, Thai, and more, managed through real-time Jira & Slack hubs.
- Continuous optimization—onsite workshops and quarterly reviews to align processes with upcoming titles and DLC.
Results
- Framework live in 6 months; zero major localization issues since mid-2023.
- Quality pass rate 100 %; average linguistic score 98.3 across every build.
- Hero Clash surpassed 11.5 million overseas users and won the 2024 Golden Diamond Award for “Most Popular Online Game.”
- Bingchuan now launches multilingual updates on schedule, with lower costs and a revitalized global brand image—earning LangLink praise as its “most trusted vendor” for game-localization services.
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Games details
Release date
25 November 2022
Developers:
Glaciers Game
Publishers:
Glaciers Game
Genre
Strategy, Puzzle, RPG and Adventure
